About

Hi, I am Orla

OrlaFitz Mobile Profile

Curiosity is at the core of everything I do. I am a seeker of ideas and love nothing more than bringing them to life!

That curiosity has taken me on a winding path through life from my degree in Economics & Finance, to architectural technician, photography, startups, Cottageologist, communications manager and web designer… but the one thread that links them all is design.

For over 25 years I’ve been transforming both my own and other people’s ideas into digital experiences.  For the past 15 years I’ve been a freelance web and graphic designer building up to an agency of over 100 clients. However, I struggled with managing projects and freelancers. The bigger the agency got, the further I got from what I loved – doing the work. I became disillusioned with both my career and life.

What followed was an intense and difficult period of reckoning, my dark soul of the night. Thankfully, an ADHD diagnosis finally made sense of my wandering mind and need for novel experiences. Thankfully, a few ‘tweaks’ to my career facilitated this.

I wound down the agency to focus on live, intuitive and supportive Co-Creation with my clients. Working one to one gives me the depth of connection I need, while the speed and iterative nature bring a fresh and unique perspective to each client.

I have finally found my sweet spot and I can’t wait to help you find yours.

Why Work With Me?

I’m not just a designer—I’m your creative partner in this journey. My clients describe me as a blend of strategic thinker, intuitive designer, and co-creation enthusiast. What sets me apart?

Collaborative Co-Creation

My process centers around you, with live design sessions that make crafting your site a truly interactive experience. We work together in real time to bring your vision to life—fast.

Design That Feels Like You

We’ll build a website that doesn’t just look good but resonates with who you are and the people you want to reach. This isn’t one-size-fits-all design. It’s personal, thoughtful, and tailored to your voice and goals.

Expertise Across Industries

From startups to established business, I bring a background in economics, innovation, and coaching that informs every project. My approach is strategic, anchored in solid business principles, and colored with creative freedom.

If you’re ready to finally have a website that reflects your brilliance and ambition, I’d love to make it happen together.

More Than A Designer

When I’m not working with clients, I’m diving into topics that feed my passion for sustainable self-employment, social justice, and innovation. I write on Substack, exploring ways we can create business models that are ethical, impactful, and a force for good. Plus, as a working mom and an advocate for mental health, I understand the challenges and joys of balancing it all.

Let’s make your website something you’re proud of—a site that supports your business growth and reflects your values and vision.

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Qualifications & Background

I bring a well-rounded mix of business and creative expertise, backed by academic and real-world credentials:

Experience

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25 Years Of Industry Experience

I’ve worked across diverse roles in web design, tech startups, customer service, PR, and marketing. This depth of experience allows me to see your project from all angles and help you make decisions that align with your broader goals.

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ADHD Advocate & Innovator

As an entrepreneur with ADHD, I bring a unique perspective to creative processes and problem-solving, with a keen focus on innovation, adaptability, and optimizing workflows for busy minds. This experience is invaluable in helping clients navigate challenges, especially in high-energy or highly creative projects.

Academic Background

Aspire Coach Training

Foundation in Professional Coaching Skills

Aspire Coach Training,  2023

100 hours of coach training which is recognised by the International Coaching Federation (ICF) as an Accredited Level 1 Coaching Education Programme.

Aspire Coach Training

Post Grad (Level 8) Business Innovation Management

DCU Ryan Academy,  2013

Managing the innovation orgainsation, new product & service developemnt, marketing in a digital era and practical research project.

Aspire Coach Training

BBS (Hons) Economics & Finance

University Of Limerick,  2003

Study of the core business principles of accounting, economics, risk management and insurance, human resource management and marketing – specialising in Economics & Finance